Arcus Strategy AG is a Swiss technology consulting firm specializing in digital strategy, software development, IoT engineering, and applied research.
We help companies define their technology roadmap, validate product-market fit, and position for sustainable growth.
Our team is made up of consultants and engineers, allowing us to provide services across the full product lifecycle, from UX design and backend engineering to IoT deployments, edge computing, and prototype development and validation.
From strategic consulting to hands on development, we operate as an extension of your team from concept to launch.
From ambition to execution across three stages.
We define your technical and commercial architecture in environments shaped by regulation, infrastructure constraints, and capital discipline.
Strategy
Technology roadmap definition, product-market fit validation, competitive analysis, and go-to-market planning for technology driven ventures.
Learn more →Implementation
Leveraging existing tools or building bespoke solutions to turn strategic plans into working systems with measurable outcomes.
Learn more →We design and develop data systems, digital platforms, and operational technology frameworks from initial prototype through to production deployment.
Research & Development
Rapid prototyping and MVP development to validate concepts, test assumptions, and reduce risk before committing to full scale engineering.
Learn more →Engineering
Full stack web and mobile application development, IoT system engineering, cloud infrastructure, and UX design delivered end to end.
Learn more →We align technology with governance, capital allocation, and market positioning to help your product achieve durable, sustainable growth.
Market Expansion
Opening new markets by leveraging our B2B network and distribution channels to position your product in front of the right customers.
Learn more →Positioning & UX
Monitoring user experience, refining brand identity, and ensuring your product narrative is cohesive, aligned, and built for long-term market impact.
Learn more →See our entire list of capabilities
View all →RoadPulse
End-to-end IoT platform, from R&D to deployment.
- Designed and developed the full marketing website
- Developed proprietary sensors in our R&D division that detect and map potholes from vehicles
- Built computer vision models to classify pavement defects from images and video
- Engineered data pipelines integrating 5+ sources: satellites, mobile app, sensors, municipal databases, and fleet telemetry
ArcusSense
Industrial monitoring: brand, strategy, and client acquisition.
- Built the product website and brand narrative
- Defined the client acquisition strategy and lead generation flow
- Positioned the product for B2B industrial markets
YFF
Full-stack social platform: web, mobile, and community tools.
- Developed a social media website and native mobile app
- Real-time messaging, job board, and newsletter system
- Event organization and community management tools
- Complete UX research and design system
Cinema Quase No Céu
Brand creation, from concept to investor pitch.
- Created all branding, logos, and visual identity
- Conducted market research and competitive strategy
- Financial feasibility research and business modelling
- Developed investor pitch deck and business plan
Selective engagements.
Measurable results.
Our engagements are execution oriented. We prioritise clarity, accountability, and outcomes that can be measured. We work with organizations that value precision and long-term thinking.
Public Institutions
Infrastructure operators, government agencies, and regulatory bodies managing complex public systems.
Industrial Organizations
Manufacturing, mining, energy, and food production companies seeking digital transformation and operational intelligence.
Technology Ventures
Startups and scale-ups operating in complex markets that require strategic clarity and technical depth.
Commercial discipline.
Engineering depth.
We advise where direction is uncertain.
We build where execution matters.
We scale where expansion becomes essential.