Arcus Strategy AG
Consulting & Advisory

TECHNOLOGYSTRATEGYFORAMBITIOUSCOMPANIES.

Digital transformation, software development, applied research, and strategic advisory.

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Technology Consulting Philosophy

Our Philosophy

We don't separate strategy from execution. Our consulting practice is built by people who have designed, built, and shipped real technology products.

From IoT sensor networks to social platforms, from industrial monitoring systems to municipal infrastructure tools. Every recommendation we make is grounded in firsthand engineering experience.

That is the difference between advice and capability. We deliver both.

Our Services

02/ Our Services

STRATEGY.

Digital Transformation

Technology audits, modernization roadmaps, and change management for organizations ready to evolve their digital capabilities.

Technology Roadmapping

Architecture decisions, build-vs-buy analysis, and multi-year technology strategies aligned to business objectives.

BUILD.

Software & Platform Development

Custom web applications, data platforms, APIs, and cloud infrastructure. Designed, built, and deployed by a full-stack product team.

Applied Research & Prototyping

Feasibility studies, proof-of-concept development, and rapid prototyping for emerging technologies and novel product ideas.

SCALE.

Market Expansion

Go-to-market strategy, product positioning, and technology due diligence for companies entering new markets or verticals.

Performance & Optimization

System performance audits, infrastructure cost optimization, and operational efficiency programs that sustain growth.

STRATEGIC POSITIONING
EXPERIENCEUIUXWEBMOBILEAPPLICATIONAPIAUTHLOGICEVENTSDATASQLCACHEQUEUESTORAGEINFRASTRUCTURECLOUDCI/CDMONITOREDGE
100%50%TIMEREVENUEMARKETSUSERS
03/ Industries We Serve

Where we
operate.

Technology & Software
Industrial & Manufacturing
Public Sector & Infrastructure
Startups & Scale-ups
01

Technology & Software

Product strategy, platform architecture, and engineering leadership for SaaS companies and digital products.

  • Platform architecture design
  • Engineering team scaling
  • Product-market fit validation
  • Technical due diligence
02

Industrial & Manufacturing

Digitalization programs, operational technology integration, and data-driven process optimization.

  • Sensor network deployment
  • Predictive maintenance systems
  • Operational data dashboards
  • Process automation
03

Public Sector & Infrastructure

Smart city initiatives, infrastructure monitoring, and technology procurement advisory.

  • Infrastructure monitoring systems
  • Public data platforms
  • Regulatory compliance tools
  • Smart city technology
04

Startups & Scale-ups

Technical co-founding support, MVP development, and engineering team scaling for early and growth-stage ventures.

  • MVP development
  • Technical co-founding
  • Fundraising technical support
  • Engineering team building
04/ How We Work

Our Consulting Process

01
01

Discover

We immerse ourselves in your business context: stakeholders, systems, constraints, and ambitions. No assumptions, only evidence.

02
02

Define

A clear strategy and architecture blueprint. Technology choices grounded in your reality, not trends. Aligned on scope, timeline, and success criteria.

03
03

Deliver

Execution with transparency. Weekly progress, working software, and continuous feedback loops. No black boxes.

04
04

Evolve

Measure impact, refine approaches, and adapt to what the data reveals. Technology strategy is never static. Neither are we.

05/ Built, Not Just Advised

Products we have built.

Our consulting is informed by real product experience.

01
IoT / Computer Vision

RoadPulse

We defined the product strategy, led the R&D programme, and built the entire technology stack — from proprietary hardware sensors to the cloud platform and marketing website. A consulting engagement that became a full product company.

  • Conducted market research and defined the go-to-market strategy for municipal and fleet verticals
  • Led R&D on proprietary sensors that detect and classify pavement defects from moving vehicles
  • Architected and built the data platform integrating 5+ sources — satellites, mobile, sensors, and fleet telemetry
  • Designed and developed the full marketing website, brand identity, and investor materials
02
Industrial IoT / Predictive AI

ArcusSense

We positioned an industrial IoT monitoring product for the Brazilian manufacturing market — building the brand, defining the sales strategy, and creating the entire client acquisition pipeline from first touch to closed deal.

  • Defined the brand narrative, visual identity, and product positioning for B2B industrial buyers
  • Built the product website and designed the full digital sales funnel
  • Developed the client acquisition strategy — lead generation, qualification, and outbound campaigns
  • Conducted competitive analysis and pricing strategy for the predictive maintenance segment
03
UX Design / Full-Stack Development

YFF

We served as the fractional product and engineering team for a startup community platform — conducting UX research, designing the product architecture, and building the web and mobile applications from concept to launch.

  • Led UX research including user interviews, journey mapping, and information architecture
  • Designed and built a social platform with real-time messaging, job board, and newsletter system
  • Developed the native mobile app and community management tools
  • Created the full design system and brand guidelines ensuring consistency across all touchpoints

Strategic clarity.
Technical depth.

We advise where direction is uncertain.

We build where execution matters.

We scale where growth demands structure.

Curious how
we can help?

Zurich, Switzerlandcontact@arcusstrategy.com